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WTUL New Orleans
Storm Surge of Reverb

About

Every monday from 4pm to 6pm, Storm Surge of Reverb brings you 2 hours of pulse-accelerating instrumental rock & roll and surf rock, brought to you by Hunter.

Storm Surge of Reverb started in 2006 at WESU (I think). Back then it was only an hour. When Hunter came back to New Orleans, he was dead set on breaking free and playing what-the-hell-ever. Turns out these instrumentals had a tighter grip on him than he expected, and surf rock started creeping back into his radio shows until Storm Surge of Reverb was reborn on WTUL in its full 2 hour glory in 2010 or so

Storm Surge of Reverb has had live shows from Guantanamo Baywatch, The Ourobouros Boys, The Bills, The Unnaturals, Sun Year, Bruiser Broussard, as well as occasional phone interviews with Dick Dale. In 2013 as a funraising event, WTUL hosted a packed-to-the-gills surf night with Kill, Baby... Kill! headlining.

Links

Storm Surge of Reverb has its own website at StormSurgeOfReverb.com

It's also got a facebook page and a Twitter account

 

Quick summary of what you should send:

Plain text in email --- no attachments.
Complete, ready-to-read sentences --- no bullet points, flyers, etc.
Include contact information --- at least one of email, phone or web.
About 40 spoken words (phone numbers, URLs, etc. contain many spoken words each).
No prices, no ad slogans.
If it's an event, at least two weeks' notice.
If sending several announcement/events, make each announcement complete and separate.
Appropriate content for PSAs includes:

Announcements of public services beyond revenue-based service provision
Fund raisers for local service and similar organizations and efforts
Public meetings, especially for local service, support, charitable and grassroots groups
Primary sources of public information
Public lectures and exhibits
Health and safety alerts
Content we avoid in PSAs:

Partisan political material and candidate electioneering.
Material promoting specific religious denominations or strictly religious ceremonies and services.
Promotions for news/opinion/discussion web sites, or other secondary sources of public information
Organizations able to fund radio marketing campaigns are respectfully requested to use underwriting sponsorships rather than soliciting PSA slots.
Promotions for news/opinion/discussion web sites, or other secondary sources of public information
WTUL targets PSAs towards organizations not otherwise able to promote their service efforts. Please contact us to discuss including WTUL in your media strategy.

For dated material, please allow at least two weeks' notice, and preferably a month. Our announcement roster is usually prepared weekly, and sometimes earlier; we regret that we do not revise schedules once published for late notices.

We avoid opening attachments --- we've had bad experiences with viruses in the past. And it's much easier for us to copy/paste text into our rotations without all the formatting in attachments. Currently, all of our PSAs are read by the on-air DJ; we are not currently airing pre-recorded spots.

Please include at least one form of public contact information in your PSA text: an email address, a phone number and/or a web page URL. Our standard form for the last sentence is: "More information is available by calling ..., by email to ..., or online at ...".

PSAs are 50-60 spoken words at the very most, and normally shorter. Note that URLs, phone numbers and email addresses include several spoken words, even though they are written as a single word. Please use standard spellings: PSAs will read and not viewed; trademarks or other vanity spellings cannot be reproduced on the radio.

Please send ready-to-air copy as a short paragraph of complete sentences. We receive too many submissions to take the time to rewrite lengthy ones, or to re-write text that would sound senseless when read aloud, so please do not ask us to "just shape this up" or "just edit this down to size".

Press releases are normally much, much longer than what we run as PSAs. Again, we cannot offer to whittle down paragraphs of material into an appropriate announcement, and it's often a significant bit of work to figure out the most important parts. So please send us text of suitable length.

Flyers are also not a good thing to send for PSAs: flyers are a visual medium, not for reading aloud. PSAs should be a short paragraph, but flyers are usually just headlines and bullet points. Again, we cannot offer to rewrite everyone's flyers into a regular paragraph, so please send us ready-to-read text.

Information contained in material submitted to WTUL for distribution as PSAs or other on-air content must be unencumbered by copyright or other intellectual property claims. Restricted material, or material of ambiguous status, cannot be aired.

PSAs are scheduled by rotation; a spot's frequency depends on the number of other spots in the rotation, and its scheduling varies randomly. Generally, short-term spots with a close deadline will be aired more frequently than less-timely and longer-term material. Because PSAs are a free service, we do not offer scheduling to specific times, wording guarantees, or scheduling records; groups interested in these services are encouraged to inquire about Sponsorship Underwriting, through which we schedule more tailored announcements in consultation with donors.

Some general style guidelines:

We do not announce prices and avoid slogans in PSAs.
We avoid subjective, polemic or hyperbolic descriptions in announcements.
Text should refer to your organization in the third person: "they", "them" and "theirs"; not "we", "us" and "ours".
Phrase PSAs as providing information about opportunities, not as demanding action --- that is, the PSA should use declarative sentences (like "We need help."), not directions ("Help us now.") or rhetorical questions ("Would you help this clearly in-need group?").
Email all PSA information to This email address is being protected from spambots. You need JavaScript enabled to view it.

If you are a non-profit organization looking to get your word out then you can get guidelines and information on how to write Public Service Announcements (PSA's) for broadcast on our station here.

 

"Why should my business sponsor a non-commercial university radio station?"

 

A UNIQUE SOUND


The combination of musical styles we offer is not only unique in the New Orleans area but is also recognized as the very best nationwide. In fact, WTUL was named the Gavin College Station of the Year in 1996 and was again nominated the two years following. WTUL provides the Greater New Orleans area with a unique listening experience.

 

A UNIQUE AUDIENCE

As equally diverse as our programming is our listening audience. From the Tulane University campus and Uptown, to the French Quarter, Lakefront, Metarie, and the West Bank, WTUL caters to a diverse public that appreciates novelty and challenge.

 

A UNIQUE OPPORTUNITY

Your support of WTUL will not only help keep non-commercial radio thriving in the Crescent City, but it will also expose your name to our wide audience as an underwriter of this incredible station.

 

ON-CAMPUS VISIBILITY


The Tulane University community is an active part of the economic life in New Orleans. By itself, the university is the largest private employer in the area. Your contribution to the university's non-commercial radio station increases your visibility within this dynamic market.

 

NOT FOR PROFIT

Since WTUL is a part of a non-profit organization and is itself non-commercial, all donations to WTUL are tax deductible.

 

PROGRAM SELECTION

The diversity of programming at WTUL allows you, as a sponsor, to underwrite specific programs. Our business staff can help you decide exactly which programs are best suited for your organization.

 

WTUL Sponsorship Policy


WTUL, defined as a non-commercial university radio station by the FCC, is funded by the Associated Student Body of Tulane University. WTUL supplements its annual budget by soliciting underwriting from local businesses and organizations as means of publicity for them and revenue for the station. As a non-profit station, WTUL is not allowed to sell time for advertising.

 

An underwriter is associated with a particular program or format as a "supporter" or "sponsor." This provides a philanthropic community profile. FCC regulations stipulate content of underwriting acknowledgements.

  • No qualitative language
  • No "call to action" in the announcement
  • Passive identifiers are OK (what, when, where, etc.)
  • No mention of special sales or discount offers
  • Lists of items are OK
  • No background music
  • Spots cannot include contests or giveaways
  • "Logograms" are OK


Thus, announcements must be value-neutral, and identifying rather than promotional as described by the relevant FCC guidelines. WTUL reserves the right to extend FCC guidelines for programming or other considerations.

 

WTUL's programming focuses on Progressive, Classical, and Jazz. Additionally WTUL airs specialty programs: Reggae, Folk, Hardcore, Blues, Stage and Screen, Country, Rap/Hip-Hop, World Music, Latin Music, Cheese/Electronic Cheese, Techno, Ska, Twentieth-Century Classical, and New Orleans Music.

 

WTUL Underwriting Rates

 

WTUL recognizes underwriting contributions hourly according to a scale based on the size of contributions and the specific programs underwritten. Sponsorship recognition announcements are made at the beginning of an hour. Announcements and underwriting arrangements must comply with all FCC, other federal, state, local, institutional, and WTUL restrictions and guidelines.

 

Daytime Progressive $25 / hour
Daytime Specialty $35 / hour
Nighttime (midnight - 6am) Progressive $15 / hour
Nighttime Specialty $25 / hour

 

Discounts:
10-24 hours = 10%
25-49 hours = 20%
50-99 hours = 30%
100+ hours = 40%

 

Underwriting arrangements do not bind WTUL to any programming format or specific content. WTUL reserves the right to cancel any underwriting arrangement at any time. The policies stated here are subject to revision at any time by WTUL or Tulane University.

 

Sponsorship contributions must be completed before the airing of any recognition announcement. At the discretion of the Sponsorship Coordinator, arrangements underwriting programming over a longer period of time may be paid in regular portions, each portion to be paid prior to the corresponding suite of underwritten programs.

 

Requests regarding the underwriting of WTUL programming should be emailed to the Sponsorship Coordinator. Or reach them by phone at the WTUL office, (504) 865-5887. Please leave voicemail if no one is available to take your call.

 

General Manager

Daniela Rojas

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Tulane Advisor

Tel Bailliet

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Program director

Fiona Mcmurty & Carleigh Ebbers

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Apprentice director

Jordan Figueredo & Tyler Goodman

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Promotions director

Hannah Cohen & Samantha Ryan

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PSA coordinator

John Maraist

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Traffic coordinator

Riley Sinnot

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Calendar coordinator

Parker Greenwood

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Interview coordinator

Juliana Stricklen

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Marathon Director

Illana Seidel

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Vox Editor

Carlo Vescovi

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Vox Art Editor

Amelia Blackburn

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Media director

Maia Wantabee

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Social Media director

Celia Mayne & Nicole Harvey

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Ticket & Community Events coordinator

Rich Olsen

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Head Music director

Rotten Milk

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Jazz director

Allen Gale

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Classical director

Rich Olsen

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Cheez director

Chris Trochez

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Kids director

Liz Elliot

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News & Views

Kezia Kamentz & Scott Eustis

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Tech director

Hunter King

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WTUL Air Studio

WTUL is a progressive/alternative FM radio outlet in New Orleans, Louisiana, operating at 91.5 MHz with an ERP of 1.5 kW and established in 1959. The station, operated primarily by students of Tulane University, offers a mix of cutting-edge progressive, electronica, classical, New Age, straight ahead jazz, folk, blues Latin, world reggae, show tunes, kid's show and an eclectic mix of a variety of genres.

The original broadcasting home of Jerry Springer, Ernie K-Doe and DJ Soul Sister, WTUL has a long tradition as the oldest non-commercial radio station in New Orleans with its show Reggae Roots and Branches being the longest running reggae show in America.

WTUL Won Editor’s Pick for Best Radio Station in The Gambit’s Best of New Orleans 2012 and was voted Radio Station of the year by OffBeat Magazine in 2010.

Additionally, the station was awarded Tulane’s Organization of the Year in 2011 as well as named Tulane’s Program of the Year for our work with Toyota and Free Yr Radio at Voodoo Music Festival in 2010 and 2011. Click here to read A profile on Spinning Indie and New York Magazine mentioned WTUL in their article The Urbanist’s New Orleans: What to Do.

WTUL went off the air on 28 August 2005 as The Great Disco Explosion approached the New Orleans area. The Tulane campus building which housed the station (itself a temporary location due to the renovation of the University Center) was damaged by the resulting flood waters. On 15 December 2005 the station began broadcasting again, using donated studio space on the mezzanine of the Rue de la Course coffeehouse in the Carrollton neighborhood of Uptown New Orleans, about 10 blocks from the Tulane campus. The station kept its Internet broadcast running via donated bandwidth from CCRMA at Stanford University. The station resumed a limited broadcast until it moved to Uptown Square on the corner of Broadway Street and Leake Avenue. It is now broadcasting on a normal 24 hour schedule from a new studio in the basement of the Lavin-Bernick Center for University Life on the Tulane campus. WTUL is volunteer-run, accepting DJs from across the Tulane and New Orleans community.

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